Rate Your Business Survey

The indelible stain of mediocre service is rarely removed by even the most sincere apology.
When great opportunities to "WOW" and overwhelm your customers are missed, it is never caused by outside forces. Poor customer service is always an inside job. Intentional or not, it is seldom excused or forgotten by a hurt customer.

Finding new customers requires wicked persistence and dogged determination. Retaining our treasured customers requires even more effort. Those who know this vital law of persuasion and uncompromisingly guard their customers trust with clenched fist and gritted teeth will prosper and profit. All others will meet a terrible end.

Competition for your customers business is fierce. Winning this competition is (should be) your only goal. It requires an understanding of human nature, a PHD equivalent in persuasion and influence and a Navy Seal precise execution of a second-to-none marketing strategy that wins the heart, soul and loyalty of every customer who visits your store. You are out to win their undying devotion and die defending it if necessary.

I call this strategy the "Camelot Effect." The people of Camelot were ready to die for their king and country. The king was more than a ruler...he was their friend. This high level of devotion was instilled by a very wise king who understood that strength was not in economy, governmental policy or media manipulation. But rather, by winning the hearts of his people through character, honor and trust. That is marketing at it's highest level.

Marketing in it's simplest form is finding and communicating with your potential customers. Good marketing will accomplish that goal. Exceptional marketing captivates and converts potential customers into loyal and undying devoted friends who trust you whole heartedly. They give you their business because you have won their hearts. They continue to shop with you even though they could save money by shopping your competitor. They recognize a higher value in your business and in your friendship.

Marketing begins with an invitation via print ads, sales letter or flyer...but exceptional marketing doesn't end with winning a customer over. It happens over and over again every time your friend visits your establishment. Every visit is another opportunity to shower your customer with appreciation.

This survey was designed to challenge your notions about the way your business views exceptional marketing. May of you will pass with flying colors. But rarely does any business receive an A+ on this report card. We all have ares we have overlooked, forgotten in the clutter of hectic business routine, or perhaps have never thought about.

Be honest with your self as you take this survey. Take lots of time to consider your answers. Only you will see the score unless you decide to share them with me. In which case I will never reveal or share the information with anyone else. After all...trust is what I have been talking about. I believe trust is a big part of friendship. I would like to think that even if we never meet we are still friend through common bond of our industry and our beliefs.

Hopefully you will do well on his survey. If not, call me. I am here to help. Sometimes a fresh view is just what is needed and is often more readily accepted by employees rather than "more harping" from the boss. Either way I wish you the best in business and success.

P.S. I would like some feedback. Let me know if this survey was helpful to your business.

Good luck.

FPBS...Noirguy

Click on the link to take survey: http://www.surveygizmo.com/s/70884/rate-your-business-survey-